VANS
“OFF THE WALL”
As a designer, I had the privilege of collaborating with the Vans brand on various projects. One of my main responsibilities was to create online assets for their website, newsletter, and social media campaigns. From designing social media graphics to creating website banners, I worked closely with the Vans team to ensure that each asset aligned with the brand's overall aesthetic.
Working with Vans was an incredibly fulfilling experience. Their brand is known for its creativity and unique style, and I was thrilled to be able to contribute to their marketing efforts. I always made sure to keep the brand's core values in mind when designing, while also adding my own personal touches to the designs to make them stand out.
One of the most rewarding aspects of working with Vans was seeing how happy they were with the work I produced for them. Their team was always appreciative of the time and effort I put into each design, and it was satisfying to know that my work contributed to their success.
Rowan pro
The email that I created for the launch of the new Rowan Pro shoes incorporates bold colours and typography as key design elements. As a designer, I wanted to draw the reader's attention to the key features of the shoe, such as the reinforced toecaps and cushioning. To accomplish this, I used a bold and clean typeface that has a modern feel. I chose a palette that reflects the vibrant and bold style of the Vans brand. Bright tints were used as accent colours to create contrast and add visual interest to the email.
Overall, the use of bold colours and typography in the email helps to create a strong visual impact and communicate the key features and benefits of the new Rowan Pro shoes to the reader in an engaging and memorable way.
Email preview: Here
Kyle Walker Pro 2
To ensure that the email for the Kyle Walker Pro 2 launch was consistent with Vans' creative campaign, I utilized all the assets that were provided to me. This included images of the shoe from different angles, lifestyle photos, and graphics that were used in Vans' marketing materials for the Kyle Walker Pro 2. I incorporated these elements into the email design to create a cohesive and on-brand experience for the reader.
In terms of the design itself, I took inspiration from the colours and textures present on the shoe and incorporated them into the email palette. The use of bold typography and contrasting colours helped to draw attention to the key features of the shoe, while different textures used for the background added visual interest and helped to create a sense of depth and dimension.
Email preview: Here
end of the land
For the "End of the Land" project, I wanted to create a design that was impactful and conveyed a sense of street style and graffiti.
The use of textured backgrounds was a key element in the design. Rather than using a traditional pattern or solid color, I created a background texture using blank photocopy errors, adding an unexpected and unique element to the design.
In order to stay true to the creative campaign set forth by Surfdome, Vans, and ADM, I utilised all the assets provided to me, including imagery and branding elements. The resulting email design was eye-catching and conveyed the rebellious and adventurous spirit of the "End of the Land" project.
Email preview: Here
Delside Pizza Party
The "Delside Pizza Party" project was an exciting and enjoyable one to work on. The collaboration with Surfdome and Vans involved a skate session followed by a pizza party to test the new Vans skate classic collection shoes. As a designer, my goal was to create an email that captured the lively and energetic spirit of the event.
To achieve this, I utilised vibrant colours and unique background textures that matched the playful nature of the event. I also incorporated fun illustrations throughout the email to add a touch of whimsy and maintain a lighthearted tone. At the same time, I ensured that the Vans creative for the launch of their new shoe line was integrated seamlessly.
The result was an email that effectively conveyed the excitement and energy of the event while also promoting the new Vans skate classic collection shoes in an engaging and entertaining way.
Email preview: Here
