Still Roaring
Still Roaring celebrated the original England women's football team of 1972, recognising the women who paved the way for future generations of Lionesses.
Working as part of White Stuff’s in-house creative team, in collaboration with the external agency, I contributed to the campaign research, concept development, and visual direction. I developed the campaign’s typographic approach, drawing inspiration from the bold, oversized lettering found in football stadiums, supporter banners, and match-day culture.
The aim was to create a visual language that felt energetic, powerful, and unapologetic — capturing the pride and collective voice behind the story. The typography became a key element of the campaign identity, helping bring consistency and impact across print and digital touchpoints.
Rewind '85 celebrated White Stuff’s heritage, revisiting the brand’s early years and its roots in ski and snowboarding culture. The campaign brought together archival imagery, nostalgic references, and playful visual details to celebrate the spirit and adventure that shaped the brand.
Working as part of the in-house creative team, I contributed to the campaign’s visual direction through illustration, retail design, and brand storytelling. I designed window installations and developed a range of graphic elements that helped translate the campaign identity into a physical retail experience, bringing the energy and nostalgia of White Stuff’s past into stores for a new generation.
